Ecommerce Marketing Manager
Company: Go Direct Inc.
Location: Rowland Heights
Posted on: February 20, 2021
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Job Description:
Looking for Highly Motivated Digital Marketing ManagerCompany
DescriptionOur company is a leading distributors of PC and Consumer
Electronic accessories based in City of Industry, Ca. which sells
its products primary through online channels. We are a privately
held, profitable, growth-oriented organization.If you have a
positive mindset, like being challenged every day, want to make an
impact with your ability, and working with delightful people, come
join our team and you will be happy here!We are looking for
experienced Digital Marketing Manager to play a critical role in
the customer acquisition and retention across the company's brands
and platforms. You will take extreme ownership over the day-to-day
function on all digital marketing initiatives across multiple key
channels including our Shopify Stores, Amazon.com using marketing
tool such as PPC, Paid Digital Ads, SEM/SEO, Social Media
Advertising, Email/SMS Marketing, and Affiliate Program.Key
Responsibilities:* Working with multiple teams across the company:
Executive, R&D, Merchandising, Creative, Sales and Operations
team to develop brand marketing plans to drive customer acquisition
and engagement.* Lead a data-driven marketing strategy, collect
consumer data to get customer insight to drive segmentation,
targeted messaging, and CRM.* Plan and implement comprehensive paid
search strategies to drive direct response and new user acquisition
from Google Ads, Bing Paid Ads, Facebook, LinkedIn, and other
dental industry specific digital programs.--Continually measure and
adjust the strategy and budgets accordingly.* Monitor and optimize
all campaigns on a daily and weekly basis* Conduct competitive
research, analysis, and PPC/SEM related activities* Review SEM data
for keyword insights and trends* Conduct keyword research,
reviewing ad copy, and establishing bidding strategies to meet and
exceed established KPIs.* Creating--and implementing campaign A/B
test experiments to identify optimal campaign settings.* Use Google
Analytics to develop insights and action items intended to improve
paid search performance and meet channel goals.* Communicate--with
the Director of Marketing regularly to discuss goals and review
performance.* Develop strategic recommendations for organic
opportunities, including technical SEO, onsite SEO, offsite SEO,
local SEO, goals, campaign strategies, and tactics that support the
website and blog through organic search.* Identify synergies
between SEO and other digital marketing tactics as well as lead
research on new SEO techniques.* Continue to make recommendations
to leadership on digital marketing strategies to enhance SEO and
SEM capabilities.* Expand Planet DDS' organic footprint into
previously untapped search space for both high volume core business
terms and broad match, long-tail keywords.* Update existing pages
to better match shifting search intent and generate fresh content
in search engine's perspective.* Manage publication of search
optimized content, identify new content opportunities, and measure
page performanceWe are looking for someone with:* Minimum of 5
years experience in online marketing* Proven track records of
increasing online traffic* Knowledge in PC and Consumer Electronic
accessories* Social Media Marketing with Facebook, Youtube,
Google+, Pintrest* Expert level skills in SEO, SEM, PPC, Content
Creation, D2C/B2B marketing, Channel Marketing, Email Marketing and
Affiliate marketing.* Comfortable w/ CSS, HTML, & JavaScript *
Strong analytical skills * Strong verbal and written communications
skills * Team player with a can do attitude * Proven knowledge of
analytical and presentation development techniques * Strong
leadership, financial, and strategic skills* Strong technology
skills: Word, Excel, Access, and PowerPoint* Expert on Shopify,
Amazon Seller central and Vendor central * Hands on experience with
online marketing tools such as AdWords, Facebook Ads, Analytics,
CMS, Email Software, etc. Ability to work autonomously, prioritize
and meet deadlines within specified time constraintsWhat do we
offer?* Competitive base pay* Perks after probation period:* Bonus
/ Profit sharing* Medical, Dental 100% paid* Life insurance 100%
paid* 401K with company matching* 25+ Paid Vacation, Sick and
Holidays.* $1000 annual "GoFitness" reimbursement program to cover
gym membership, fitness and wellness* $3000 annual "GoGetter"
reimbursement program to cover tuition for the classes, and
conference and educational program
Keywords: Go Direct Inc., Rowland Heights , Ecommerce Marketing Manager, Executive , Rowland Heights, California
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here to apply!
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